Digital Marketing 101: What is Marketing Funnel?

Digital Marketing

Are you wondering how a marketing funnel works well in turning leads into repeat buyers?

Driving leads to your website is already a challenge. Much more is the challenge that comes in turning those leads into repeat buyers especially if you have no idea about how to get it done.

This is where a digital marketing company, like Prive, can help you. They know how to make that possible and one way they do that is through having a marketing funnel in your website.

How Digital Marketing Company Makes Marketing Funnel Work

If your business lacks exposure and leads, then you need to get help from a digital marketing company, Prive.

Today, I’ll share with you how they can make a marketing funnel work for your website. It’s basically part of the digital marketing services that they provide.

Knowing What is Digital Marketing?

Digital marketing is the term used for marketing a business on the internet. More and more companies or businesses use this in order to gain the boost they need.

Most businesses use the Internet to look for and reach out to their target potential customers. This makes sense because people are spending most of their time on the Internet nowadays.

A digital marketing company like Prive will need to penetrate Google search, social media, and email in marketing your business online. With that said, they will need to use any or all the following to make their marketing work:

  • Your website,
  • Blog posts,
  • Ebooks and whitepapers,
  • Infographics,
  • Interactive tools,
  • Social media channels, (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage, (PR, social media, and reviews)
  • Online brochures and lookbooks, and
  • Branding assets. (logos, fonts, etc.)

A digital marketing company, like Prive,  will have to undergo extensive digital advertising, email marketing, and give online brochures to your target potential customers. But to make digital marketing more effective, they need to implement a marketing funnel to your website.

digital marketing company

But… What is Marketing Funnel?

Marketing funnel simply means a marketing system. It basically involves the process of converting traffic into leads. The end result of an effective marketing funnel will turn customers into repeat buyers.

Businesses are using marketing funnel before digital marketing even exists. When social media websites and email became popularly used, marketing funnel became easier to build.

Just like an ordinary funnel, your business’ marketing funnel will collect “stuff” making it easier to go into a “container”. This means that the marketing funnel will collect traffic or website visitors then pour them into your marketing machine.

Technically, the idea of marketing funnel is from the classic marketing concept of AIDA or Attention, Interest, Desire, and Action.

Digital Marketing Works Differently in Every Business

Every business needs digital marketing to bridge the gap between them and their target potential customers. But regardless of the nature of your company, digital marketing still needs careful planning.

A competent digital marketing company like Prive should not tell you that they have a digital marketing plan already planned out for you without having studied your business operations yet. An existing digital marketing plan will never work for another website.

Only at Prive that they should only come up with a new digital marketing plan after learning every bit about your business. Doing so will increase their possibility of having an effective marketing strategy for you.